Again I mean we’re stuck within an old organizational model. If you look at the corporation as model, is that… officers in the corporation have one responsibility. They have fiduciary responsibility as they call it, and their responsibility is to enhance profit, and they can actually go to jail if they don’t maximize profit for the corporation, that’s their job.
Now, in some states in America, like California, they are experimenting with the B-Corporation, and the B-Corporation is allowed to have two bottom lines. It’s allowed to have maximization of profit, but they can also have another bottom line which could be doing… do environmental good, or support the community, could be… it could be another thing, and then by law, and by the structure and regulations, it’s that decisions can be “okay this is not the most profitable, but it aligns with our second mandate that we have.”
And I think that that, again I think we need to create new types of structures. Now, a lot of people who are talking about different types of structures, whether it is these crowdsourced funding, peer-to-peer networks, sharable types of organizations, and people… And I think we’re seeing this really interesting experimentation going on in organizational structure, organizational mandate, how things are on… because when you take a look at is that, you know, how corporations run. We take for granted that, well of course it has to make money. Well, yeah, that’s because that’s the law and that’s the structure. But all of this is artificially created. It just takes a while for people to change their major mental models. Folks like… I’m not so familiar with the BetaCodex folks, you know, and they’ve come up with I think probably the most detailed model on how organizations can work in this hyper networked economy, but they’re not the only ones. Everyone is trying to grabble with this problem.