When I was studying for my PhD degree – I studied computer science – for all the stuff, a lot of technical detailed stuff classes I have been through, the one class that I found to be most intriguing and actually valuable to me, was not about anything about computer science. Because one day my teacher, my professor, said “today we’re not teaching”. It was a operating system class, “so today we’re going to teach you how to do effective communication”. So thereafter I paid quite a lot of attention to that question, because I find that communication, as we know, is even more important than the content itself. How you explain, like I said, how you represent the knowledge more important than the knowledge itself.
So as we all know that any great leaders, is absolutely have to be a great communicator. There’s almost no way to be the other way around. So I think you hit the nail on the head in that, whether its our employees, our students in school, I advocate that we spend more time teaching people how to communicate and how to collaborate. Because those are the two things that’s very key to the next generation, this next sort of… this next generation of doing… being a digital, living a digital life.
We’re already seeing that phenomenon in the consumer space. Our kids, our next generation, is a lot more used to sharing than we ever were. And we haven’t really gotten quite used to that yet in business. In other words, in the general sense, not all sharing is that scary. A lot of businesses feel like “jeez, that seems really terrible” you know “what if my secrets get, you know, stolen” and all whatever. But they get stolen anyway if that has to be stolen because what’s preventing it from leaking out through email so the door is already wide open you don’t even sense that.
But I think in this new way of communicating through a network, it really offers you more protection than this wide open email paradigm or email culture. However, so we need to put the executives’ mind at peace that doing this networking this way, is actually even safe than allowing this wide open. You have no company has a way of stopping anyone from sending out email to someone else or by mistake often even, so one is the sort of mindset we need to change, that it’s actually better this way, more protection, more securing, and second, like you said, is to make them everyone feel comfortable about communicating this way.
And what we find to across the world with people that putting some effort into this transformation, is everyone becomes more, not only communicative, but more accountable, more judicious, because when you say things that are more open, actually you become a lot more careful than just sending something in an email that you think is very, very private. So this is indeed an important business change in culture and, like I say, when we’ll look back in 5 to 10 years, we will find that to be very, very common place. But today we need to do that education, and the best way, in my view, for this education is to go and practice that, little by little. Then you will know that – it’s not that scary, very effective.