I think the key is to align personal interest with the organizational interest. Why would people want to share? Because they need to recognize or experience the value, the benefit that if they contribute one share, they can get 10 shares back, right. Because that’s a huge ROI. But if you cannot really recognize that, then of course you don’t find contributing to be important, how sharing to be important. So whereas, in the PC world where we grew up for the last 30 years, the foundation above that is that everybody owns a copy of something. And then the only way to communicate is to do a slingshot called email, shooting a copy of that again, or aligning a download or copying, physical copying, of particular file.
That whole copying mentality is what’s the entrenched culture, but into the cloud era where everyone now has a several devices now, several computer, not just one, so already it’s highlighted the importance of sharing, even just within yourself, let along the need to share across a workgroup or across the whole company or even with customers, right. So in this next generation, 2.0, or cloud era, however we want to call it, the foundation of this thinking is sharing, sharing, sharing, not no longer copying, copying, copying, okay. However, the flip side of that, again there are two sides of the same coin,. the flip side of that coin of sharing is actually access control, because to the extent you can share broadly, you need to protect, and be sure that while you’re sharing, those that there not supposed to be shared or see this will not, guaranteed.
So you want to protect a higher level of security and safety, as opposed to less in the world that’s based on sharing, right. More personalization in that regard, so all this points to the fact that that’s just not how we’re trained; meaning where have we ever been trained as a PC user to think that sharing is the number one criteria, and what would be a very safe way to do the sharing in terms of, you know, all the access come to all around it? No, that’s not how we get trained in using the computer.