Focusing, focusing more on, let’s say, how people are going to use technology to create value, to change the organization, … innovating services, being positioned to provide a new type of solutions, whatsoever. Its clear that we’re going to… in many instances we’ll have to, to do… let’s say to tinker, okay, to “bricole”. Bricolage is going to be the name of the game, and you have to manage with what you have in your garage in order to do what you have to do. And many things are going to be in the garage of technology: 3D printers, Fab Lab… many things. And it’s clear that it’s going to be the role of anybody these days, within the organization, to do the things, let’s say with the kind of attitude of “bricoleur”, tinkerer. It’s certainly the point.
And if you look at some… there’s a great book made by some people in Switzerland regarding the “manager-bricoleur”, regarding the subtleties of the challenge of today and when you do, do that. I think this is the point, we… because we’re inventing the world. You have let’s say Google, Amazon, the Cloud… everybody is there, but you have also many things happening with the startup movement, with many things being possible also because the economic models are moving in the meantime. It’s clear that these days, also regarding the convergence of technologies: the nano-technologies, the bio-technologies with the hacker bio. We have all the…
Hacking movement also is quite important. It’s going to be there, just enabling people to take advantage of any things, and if you look at a bio scene, with the hacker bio, where you could create a kind of a new kit of molecules these days. I think convergence of nano, the bio, the information technology as well with the cognitive technology, if you look at all the robotics which is moving quite fast these days.
And this convergence is quite important, and in the meantime you have the evolution of the model of economy, the model of value creation. We are buying. We are moving from the circle economy, the economy of sharing, all this approach of mashup the future business is showing. I think that all these things are also really impacting how we are going to cope with this technology in order to create value as well because it can… the model of economy is changing.