Brian Tullis – About standards and technology evolution

I see a lot of evolving standards, I see people wanting to start taking a lead and say “we now wish to develop standards on what we mean by activity streams”. Just like we figured out SMTP years ago. We figured out ways that we can send emails messages back and forth to each other, across organizational boundaries, but we don’t have these collaborative technologies. We don’t have standards around that right now. How this legacy technology is coming to evolve and integrate what’s new… We are stuck right now with the every individual vendor’s vision of what they think the future is right now. I don’t think there is anything coherent right now that is taking around “this is where we are going to go”.

I’m as lost as everybody else is, frankly, you know, I know that we can bring in social software tools that can really supplement very broken processes right now, but I say, well, it’s still not integrated to my ERP system and it’s still not integrated to my data warehouse, and it’s not integrated to this for that, and… I’d love to just blink my eyes and be fifteen years later, have all of these problems just worked out, but I’m realizing that I’m gonna have to live through these changes. I think it’s fascinating. What I don’t know is… the regular people think about how their work environment is changing. How they collaborate with people and tools that they use today, the regular people, what do they think when they think collaboration. Do they think about their toolset, or they just kind of OK and they wanna let the technologists drive where this goes. I don’t know. Mean, sometimes I see people really willing to come to us and say “you know, this is really broken. I’ really love to not have my communication technology, collaboration technology, disconnect from my transaction system”. Some people actually starting to come by us and say “I wanna see this come together. I want there to be, you know, it’s like system of engagement and system of record coming together to really help us do end-to-end process. Why should I have to have a shipping transaction that is stuck. Why should I have to stop in the ERP system, and go to the issue management system, and fix that, and then come back to the transactional system, and unstick that shipping transaction”.

They want it. Some people starting to say “I know those technologies can make that seamless for me, and all by the way I am the shipping manager, I wanna be looking at an activity stream, that would bring up all the current problems that’s happening with the shipping”. Well, you know, there’s probably hundred ways to solve that problem right now and we don’t have a clear path to do it, but I definitely do see it from right side for I see people saying it can be better, there are things that are broken with the current toolset, there are things that are broken with the current mindset, and “you guys, you IT guys, you can go fix that for us”. And I say…

Maybe

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