Property, intellectual property, you always have to worry that anyone you are collaborating with or working with is going to steal your idea or pass on that information to someone else… It’s about loss of control. Really. My personal experience is that lack of external collaboration has been about loss of control. And, I think that’s one thing people can get uncomfortable that is the loss of control that some of these… using some of these technologies, opening up organizational boundaries a little bit to outside parties. So, I look at that and say, well, I don’t know how to solve it other than saying let’s come back to starting small and communities trust.
The change isnt always… can never really happen by being dictated with saying you all shall do this, we all shall collaborate and do this thing. Whether it’s internally or across the partners you have to build the relationships and build trust. And if we look at it that way, you can apply whatever technology you’re going to apply. You can use the world’s greatest web-based collaboration platform, but what you don’t do is you don’t gonna put your intellectual property portfolio on the web and ask anybody for their opinion on, you know, your patents. You might put a few things online somewhere around a specific project with one or two external partners and say “let’s go solve this problem together”. And we happen to now have some really interesting easy to use technologies that can help us do that, that we can’t do before, because before we had to meet one into a conference room, lock the door, put a bunch of papers down on a table and project something on a wall. Now we can make that collaboration happen more easily, but it doesn’t change the fact that you would start small with trusted relationships.