Brian Tullis – Managers don’t know how to manage transparency

So one thing then happens is people start forming private groups within where it’s supposed to be a very open enterprise-wide tool. And then what happens is the group don’t actually get used. Right?

They get so little value from restricting the audience. You know, you naturally gonna get more diverse, you’re pulling out a certain question or problem that you have from a thousand people than you are from ten. If you end up forming a group in the public collaborative tool with the same ten people that you already work with all the time, well, you can already them all way and ask them a question, or a problem. And so… I’ve talked a lot about this observable work thing, and spoke about it at the Enterprise 2.0 conference last year. You know people… When we talk about collaboration the transparency, the transparency angle the collaboration brings in to large organizations, many people just are ready for yet, they don’t how to work in that environment, managers don’t know how to manage that environment.

It’s something that, I think, is just going to take time. I hope we can take that time and progress, and we don’t see some sort of backlash against this kind of tools in enterprises. But I’m doing my part to be sure we go forward and don’t have the backlash. You know, what that means usually, is that we have to become… People at my level, managers, directors, we have to educate leaders, up, we have to educate users, down. We have to work on cultural change… I honestly came up with the tools, I was mesmerized by first Sharepoint, and then Yammer, and we use a tool called Traction Teampage, and all of these tools provide a lot of things, they enable things that we could not do with the current toolset. What we found is we ran smack into all those people cultural “way we currently work” issues. And we are now stepping back a little bit away from the tools, and going back to the people’s side of things, and trying to address “ok, let’s not come in just saying we gonna to change your world. Let’s see what we can do to make your world better and work with you to do that, and proceed through that path as opposed to say we gonna change everything and you gonna love it no matter what, because…

I’m an IT, my first reaction was to go with the tools, and that wasn’t the right reaction. That wasn’t the right path.

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