Jon Husband – A search for productivity and efficiency in drag

I think that the adoption of the terms collaboration and engagement, while they sound virtuous, and they sound positive and constructive, and they may well be, because clearly we do need innovation in many, many products and services in our society, is still really what I would call a search for productivity and efficiency in drag. When I say the word ‘in drag’ that’s like drag queens and people who costume themselves to pretend otherwise.

What I keep thinking of in my mind is, one time or several times, I’ve gone on to YouTube and I’ve looked for television advertisements about companies, and services and products. But from the 1960s and the early 70s, when television was a relatively new phenomenon in our society, still black and white. And the advertisements for companies, let’s say selling washing machines is one I can think of, or others, were almost painfully naïve to watch, because they actually spoke about providing people with services that would make their lives better.

Now I think that underneath the search for innovation is indeed the desire to make people’s lives better, easier, and more fulfilling, but that’s not just from material goods or making it easier to do things. What we know more about now, in the post-modern world, is that happiness, in a philosophic sense, thrivability, the ways to enable people to lead more fulfilling lives, does not necessarily come from better material goods, but from a meaningful and satisfaction-oriented social interaction. In other words, taking interest in people’s lives, people’s desires, people’s needs, people’s anguish, helping people really lead fuller lives as whole persons.

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