I think this enterprise software, people are–management have a hard time getting people to use them because–precisely because one, they’re not fun. There’s no motivation for them to use that software, so gamification is one way to provide the motivation, not only provide the motivation, but also make it simple to do things, so I think I have a framework of how gamification should be implemented and also, you should start–you should aim at driving a convergence of three factors.
The first factor is motivation, the second one is ability, meaning people having the resource to do the task they need at a time they need to do it, so, I mean, so a lot of people–and then the last factor is a trigger, so if you can have a temporal convergence of motivation, ability and trigger then people would do the thing that you’d ask them to do because basically motivation just means that the person wants to do it, ability means that they have the resource and that the necessary resource to do what he needed to do at the time he needed to them and this resource can be skill or it can be simply time.
For example like, I have the skill to send a twit, but I can’t do it right now. I don’t have the ability to do it right now because I’m in an interview, but I don’t have the time resource–oops, that was a reminder of our interview that just popped up. So like, I don’t have the time resource right now to send a tweet because I’m interviewing with you, so that means I don’t have the ability to do it right now. It doesn’t mean that I don’t have the skill to send a tweet, anybody can send a tweet, so it’s very simple.
So, having the motivation and making it simple to do, so that people require less resource to do things, less time, less energy, less thinking, less–all that, making things simpler and it will help and then lastly, you want to have a trigger. You want to say like call to action, do it right now and most people would do it.
This is actually a behavior model from behavioral psychology, it’s called a Fogg Model, it’s created by a professor in Stanford. It’s called–his name is B.J. Fogg and Professor Fogg and I kind of discussed this before about what drives people to take action and underlying every human behavior, usually, there’s this convergence of these three factors.
So, if software design can implement some of these things, gamification ideas into the design then I think it could drive adoption easier–they’ll have easier time driving adoption.