Michael Wu – Changing the behavioral norm

Why are people becoming more social, because they actually get response on the social web, faster or more efficiently than going to the phone or send an email or something like that, so, they go there and I think this is a change of behavior.

People don’t–people will start to ask questions online more and more than–I think right now still people call when they have problem, when they get frustrated and if they cannot get to the person then they go–I think in the future as the system gets more and more advanced and people collaborating more externally, helping each other then this resolution rate on these communities could be better than through the phone then, potentially we could–I think that we’ll shift people’s behavior towards asking question online than calling.

And I think there is also technology could also exchange. In the future, maybe instead of typing because people like to kind of listen to things or some people like listening I don’t know why, but, I mean I actually sometimes prefer just read it because I could jump back and forth I don’t have to–because listening, you have to kind of listen to the whole thing or there’s this temporal element to it, you cannot kind of scramble pieces of it and you won’t get very much out of it that way, but reading it, you could kind of jump back and forth and read what you want to read and what’s the solution that you want.

So, maybe people in the future–there wouldn’t people typing in questions or they would just–people would just leave a message and ask a question and then people could leave a message or type the solution out. It’s just a different ways that people could interact. I think that all that could help change the behavioral norm.

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