Customers and suppliers is different. Customers definitely. The customers are your fan base. You have to find ways to take their passion and their delight, and their energy and translate this into new products. That’s a given and that’s not gonna be very difficult. You’ll find that maybe ten per cent of your customers will be actively engaged, five per cent will be willing to provide ideas, and one per cent at least will be help you in co-creation. Right. That’s a very different kind of fact.
When you look at your suppliers… woo that’s a very different story, now there’s money involved. Once there’s money involved things get messy. So, what do you do on the supplier side, we have to think about, you know, where are the limit again, once back to the partner and talking about. So you have to have the limit to be successful.