We’re just at the beginning. I think we are missing a lot of things. I mean what we are trying to accomplish is a category of applications I’m calling ‘engagement applications’, and these engagement applications have to be able to deliver information in right time, not real time but right time, based on context, like location or context such as semantic, or context such as the relationship you’re in. Right, because afterwards if you want to get more technical.. I dunno how technical you are, so if I get too technical or not technical.
So, the things, for example, on role-based security, that’s going to dictate what I share with you. And the elements in complex event processing that going to determine the rules in our rooms, of each interaction that I’m going to automate over time. Right, so the soft learning mechanism and predictive tools that organize and drive correlation. So we need to put these together and then we need action frameworks that create offers or suggestions that tie back to our networks, tie back to other data, right. So it would living in that kind of engagement world where the engagement of, you, between a person to person or person to machine or machine to machine becomes very important and so, how we structure this new world, of not just peer to peer, its almost machine to machine, those individual relationships.
That’s really where the power is going to come from, it’s how we understand the individual.