I think, I actually mentioned I thought about rather two lines. The one is communication and the way we communicate which is both from synchronous line and asynchronous line and physical line and on the digital line and it’s just to do with making the best title or where possibilities we have. And as you can see on that little chart that is in your illustration we do not have much, it’s kind of a void in asynchronous physical space and that’s where digital communication, asynchronous digital communication could assist or complement the total communication picture in the enterprise. And then at the moment the type of collaboration we have is traditional email and sharing documents and then the kind of physical asynchronous communication we have is yellow tags or yellow stickers.
So I think that’s an interesting scenario and then people discover that and says like Steve Mader says in this interview you have a physical meeting but then you just don’t have the meeting anymore and you just don’t have the agenda for the meeting and the minutes of the meeting but you have—the meeting kind of extends prior to the meeting and after the meeting and it’s all connected to the issues or the cases I’ll be discussing in the meeting. So all the things can be linked and connected together so we can find all the development, all of the subjects in one place. And so it’s the communication which can be extended and kind of more whole in a way and then it’s also the information management part of this new world or to a new world to see a world that —and I think it’s very—that’s kind of one of my babies or one of the things I stress