Greg Lloyd – The socialization aspect of the Collaborative Enterprise

The first thing was, the term Collaborative Enterprise is very interesting and I think a bit in terms of really six attributes. One is a collaboration where people do joint work for a shared purpose. There is some collaborative work product. It may be a contract. It may be a product. It may be something where people actually come together in a truer sense, work for a single shared purpose.

The second, is cooperation, which is coordination of established activities, a planning, allocated including planning, allocation of resources, handling exceptions, responding requests for help and advice. And, that’s not necessarily working for a shared purpose in the same sense, people may have different activities, different things to focusing on, but for almost everything of interest in a large company, it’s not one group that’s entirely responsible for the product. It may be cooperation with people in manufacturing, it may be cooperation which spans activities and organizations which aren’t necessarily thought of as the “collaborative” focus of a new product. You have to be able to manufacture it. The people on sales have going to have to understand it, and they may actually have some insights to bring into the process. So the whole notion of cooperation, I think is a different aspect that is important.

Next issue is the socialization aspect of the Collaborative Enterprise. And that’s meeting an understanding in becoming comfortable talking and working with people, you may not have traditionally done in an enterprise. That includes, customers, suppliers and other stakeholders. That’s really the sort of socialization that says I may be sitting… I worked for Metagraphics, for example, which is a 6.000 persons company, but the ability to meet and understand the people in Europe who hadn’t met me and never had met person to person, who may be working on something that I find interesting and valuable. And becoming comfortable enough with them through techniques like this [Skype] or use of social software say “I see you’re doing this, have you considered that suggestion?” So the whole socialization aspect of a collaborative enterprise I think is very interesting. And again, it’s not the “we’re getting together and doing this joint collaborative project” but it’s an important enabler of that. And particularly when you start talking about working with customers, or working with suppliers. Right? There would be conversations that go deeper into both organizations than you typically say.

Other Videos

Greg Lloyd - About focus and context

Greg Lloyd - About focus and context

So, some notions of context that's become tangible and you can use to guide both search and navigation and exploration in this very large space become valuable because in many cases, you're going to want to follow those activities in the same that in twitter you might follow a particular group of people. Ok? If you have some notions of business context which you can use as a guide to navigation, that allows you sort of in a day-to-day basis[...]
Greg Lloyd - The value for conservative companies

Greg Lloyd - The value for conservative companies

In a very conservative company, if you don't have, if you don't see that your operating effectiveness is a factor in your competitive success, you're in a very strange industry. So… to a certain extent, I think this is a reflection of where things are in a sort of crossing the chiasm sense that… for social software, enterprise software in business we're now in the early majority, which means there gonna be people out there who are not enthusiasts or[...]
Greg Lloyd - That's sort of coordination-cooperation of activities

Greg Lloyd - That's sort of coordination-cooperation of activities

So, just like on the draft and moderation, I think they are things where the technology can provide some enabling capabilities to more widely disseminate… that’s sort of coordination-cooperation of activities in an open manner. That doesn't solve the problem but it allows you to perhaps to make those dependencies more visible and… you it says we're talking about collaborative development of a new product with the customer, what are the expectations on when we need to reach a consensus,[...]
Greg Lloyd - The role of management

Greg Lloyd - The role of management

Yes, and there's a shift between the sort of… control that many managers are used to, and saying "I am the channel, I am the person…" It's the point we are talking account, I'm the only person who talks about that, to saying "there's still an element of control there, you know, in terms…. there is a difference between discussing something, which is a change to contract, and actually having the contract agreed to. Right? And, that's something where, ultimately,[...]

Comments over the web

Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *