To me, the problem of information overload, is related to the problem that we don’t know well how to use a lot of tools coming from web 2.0. For me, one of the worst tools ever is email. I send an email to ten people, who reply to ten people, who reply to ten people, etcetera. At a place where logics similar to status.net, or to Facebook wall, appear to be much more relevant. I think that this problem, often managers come and talk to me, saying I don’t know anymore how to tackle the amount of information available in the company. And I tell them that it is very simple, they have to give up the « I ». This means that the role of a manager, today, isn’t about being, I would say… about being the crossing of everything which happens in his company, but being… more or less that he leaves the most possible things going in peer to peer mode. Here, I think, a lot of people could be really surprised.
Serge Soudoplatoff – Managers should give up the “I”
In many sectors, customers are ahead of companies. Which means that customers are already networked. They are on discussion forums, they are on social networks, so customers are already networked. And this challenges many companies which think that they still must control design. If you want, I begin to see interesting examples of co-design. Co-design can be simple customization, and this, shoe makers have already done that, car dealers have already more or less done it ; you can start[...]
The purpose of enterprise is to sell products or services which give satisfaction to customers. What is challenged is the idea of the origin of these products and services. And this, is the disturbing part, but what companies do not understand is that they often believe, I have had several examples, they often believe that their… how is it called… their know-how is challenged. But what we mostly see on the internet are not expertise in technology, but expertise in[...]
What is certain is that the networked model is formidably efficient in a very constraint environment. Of course, there are issues with the networked model. It requires a huge amount of training, it requires a lot of efforts to, I would say, empower people, it is a model which is more efficient, but also more fragile. Therefore, on the long run, it requires a lot of efforts from the management. On the other side, the hierarchical model, we just launch,[...]
It requires that the CEO has, let us say it frankly, that he has a communist state of mind, which means, I am kidding here, which means that the CEO cares about how value is distributed across the company. A company which wants to escape the hierarchical model must make the effort to understand that value isn’t something which come from the company and is brought to shareholders. A large part of this value must get back into the company[...]