So, it’s about mutual gain, but it’s about my sharing with people and collaborating with people, and who’ve got something that I don’t have, and I’ve got something that they don’t have. And so between us, we are much stronger than when we’re on our own. So sharing risks, sharing opportunities, sharing expertise, those are the three big ones for me as to why I collaborate. And in fact, I think it was about 2009, again, I did a literature review around what place trends formerly, and at that time there was a lot of soul searching going on, about you know about the global financial situation that we were on and so forth, and I think it was PWC do an annual review, or survey rather, of chief executives. And at that time, CBI, you know the Confederation of British Industry, at the same time, both of those institutions very strongly, a couple of years ago we are really talking about collaboration, and there were things that big companies are collaborating for the reasons that I’ve just mentioned, but also they are now looking to collaborate to access capital because the banks have not, the banks have not making finance available, and so a very powerful motivator for collaboration is, you know, critical mass collaboration to secure an access to capital and access to talent.
Anne Marie McEwan – Collaborating to secure access to capital
Again I have a big a question mark over the collaboration with customers and I personally am waiting to see examples of that… Facebook. You know, Facebook! Do you think that Facebook is being designed with us in mind? Absolutely not! Facebook is designed with the end-client in mind which is marketers, selling our data. It’s frequently said that we are not Facebook’s clients or customer, we are the product. So, I have a great senses in about many things,[...]
Personally I think hierarchy exists. And I think the notion that, somehow, hierarchy in this collaboration – to me that's part of the miss, of collaboration, that within the collaboration the world, at some point, even if it shifts, there'll be a dominant partner. And actually the dominant partner should be the clients. The dominant partner should be the customer, and it’s what does it take to deliver to the customer. Now, if that means that there is somebody in[...]
We become a collect of resource for those persons, and then we encourage them, you know, outside of the company, so “watch, watch who else is doing it. Yeah watch how other businesses are changing. What's the rationale for it, what's the reason for it? What are the case studies? Listen, listen to conversations”. And then once they've done that, to say, right, pilot. Take a little project, the thing that you need to do, and actually if you’re worried[...]
The viable systems model is one of these very models and, I’ve always thought it has huge value. Now, a model does not describe reality. What it does do is give people a way to think, a way to think and consider and have dialogue, the way you are doing, and the viable systems model says that a system is viable when it can withstand shocks from its external environment. Now, a viable system can be, we as individuals. It[...]