We become a collect of resource for those persons, and then we encourage them, you know, outside of the company, so “watch, watch who else is doing it. Yeah watch how other businesses are changing. What’s the rationale for it, what’s the reason for it? What are the case studies? Listen, listen to conversations”. And then once they’ve done that, to say, right, pilot. Take a little project, the thing that you need to do, and actually if you’re worried about the public profile of it, take it away into a corner, and sort of work on it where you know if it fails it’s not going to fail, you know, massively, in the full glare of public view. So, in another words create a safe environment. And I think this is a huge opportunity for people like us to be doing that, and then what we do is provide a sand box, you know, and not only do we provide the sand box, but we also then provide this external capability to provide reassurance, to provide expertise and provide expertise that’s all complementary, and actually when people have known they got the courage to get back and then do something, then we support them through scoping a pilot project and actually help them into practice. I know this works.
Anne Marie McEwan – Create a safe environment
Again I have a big a question mark over the collaboration with customers and I personally am waiting to see examples of that… Facebook. You know, Facebook! Do you think that Facebook is being designed with us in mind? Absolutely not! Facebook is designed with the end-client in mind which is marketers, selling our data. It’s frequently said that we are not Facebook’s clients or customer, we are the product. So, I have a great senses in about many things,[...]
Personally I think hierarchy exists. And I think the notion that, somehow, hierarchy in this collaboration – to me that's part of the miss, of collaboration, that within the collaboration the world, at some point, even if it shifts, there'll be a dominant partner. And actually the dominant partner should be the clients. The dominant partner should be the customer, and it’s what does it take to deliver to the customer. Now, if that means that there is somebody in[...]
So, it's about mutual gain, but it's about my sharing with people and collaborating with people, and who've got something that I don't have, and I've got something that they don't have. And so between us, we are much stronger than when we’re on our own. So sharing risks, sharing opportunities, sharing expertise, those are the three big ones for me as to why I collaborate. And in fact, I think it was about 2009, again, I did a literature[...]
The viable systems model is one of these very models and, I’ve always thought it has huge value. Now, a model does not describe reality. What it does do is give people a way to think, a way to think and consider and have dialogue, the way you are doing, and the viable systems model says that a system is viable when it can withstand shocks from its external environment. Now, a viable system can be, we as individuals. It[...]