Again I have a big a question mark over the collaboration with customers and I personally am waiting to see examples of that… Facebook. You know, Facebook! Do you think that Facebook is being designed with us in mind? Absolutely not! Facebook is designed with the end-client in mind which is marketers, selling our data. It’s frequently said that we are not Facebook’s clients or customer, we are the product. So, I have a great senses in about many things, and I think that’s possibly part of my academic training. The academic training makes you just absolutely look everything through scrutiny eyes. Like “what, who is saying that? What are they not saying?” These things, and I can’t help it. So, my next blogs post, I haven’t blogged for months. Partly is because I’ve been busy, partly is because what’s been really bugging me is the things I say online are things that I believe, but are very much an edited version of what I believe. What I really believe, what I really think. I am hugely critical. So, my first blog post, I think, is going to be about the pretense of knowledge. How many people are coming out with these things and based on for, supposition and hype. Now I think collaboration falls absolutely slap banging to that. That the collaboration is real for all the reasons that we spoke about, but collaboration comes with. This is just difficult interpersonal dynamics, inter-institutional dynamics, hidden agendas, trust as an issue. So there are things that I really, really, really trying to work out in my own minds at the moment around collaboration. So, anyway, I feel I have taken our conversation a little bit off beam, but I just tend to be very critical about hierarchy. Hierarchy exists. I’m very critical about the power of the customer, I don’t believe it. You know, seriously, I need an evidence that these things are real and I’m not seeing it.
Anne Marie McEwan – I am very critical about the power of the customer
Personally I think hierarchy exists. And I think the notion that, somehow, hierarchy in this collaboration – to me that's part of the miss, of collaboration, that within the collaboration the world, at some point, even if it shifts, there'll be a dominant partner. And actually the dominant partner should be the clients. The dominant partner should be the customer, and it’s what does it take to deliver to the customer. Now, if that means that there is somebody in[...]
So, it's about mutual gain, but it's about my sharing with people and collaborating with people, and who've got something that I don't have, and I've got something that they don't have. And so between us, we are much stronger than when we’re on our own. So sharing risks, sharing opportunities, sharing expertise, those are the three big ones for me as to why I collaborate. And in fact, I think it was about 2009, again, I did a literature[...]
We become a collect of resource for those persons, and then we encourage them, you know, outside of the company, so “watch, watch who else is doing it. Yeah watch how other businesses are changing. What's the rationale for it, what's the reason for it? What are the case studies? Listen, listen to conversations”. And then once they've done that, to say, right, pilot. Take a little project, the thing that you need to do, and actually if you’re worried[...]
The viable systems model is one of these very models and, I’ve always thought it has huge value. Now, a model does not describe reality. What it does do is give people a way to think, a way to think and consider and have dialogue, the way you are doing, and the viable systems model says that a system is viable when it can withstand shocks from its external environment. Now, a viable system can be, we as individuals. It[...]