Anne Marie McEwan – I am very critical about the power of the customer

Again I have a big a question mark over the collaboration with customers and I personally am waiting to see examples of that… Facebook. You know, Facebook! Do you think that Facebook is being designed with us in mind? Absolutely not! Facebook is designed with the end-client in mind which is marketers, selling our data. It’s frequently said that we are not Facebook’s clients or customer, we are the product. So, I have a great senses in about many things, and I think that’s possibly part of my academic training. The academic training makes you just absolutely look everything through scrutiny eyes. Like “what, who is saying that? What are they not saying?” These things, and I can’t help it. So, my next blogs post, I haven’t blogged for months. Partly is because I’ve been busy, partly is because what’s been really bugging me is the things I say online are things that I believe, but are very much an edited version of what I believe. What I really believe, what I really think. I am hugely critical. So, my first blog post, I think, is going to be about the pretense of knowledge. How many people are coming out with these things and based on for, supposition and hype. Now I think collaboration falls absolutely slap banging to that. That the collaboration is real for all the reasons that we spoke about, but collaboration comes with. This is just difficult interpersonal dynamics, inter-institutional dynamics, hidden agendas, trust as an issue. So there are things that I really, really, really trying to work out in my own minds at the moment around collaboration. So, anyway, I feel I have taken our conversation a little bit off beam, but I just tend to be very critical about hierarchy. Hierarchy exists. I’m very critical about the power of the customer, I don’t believe it. You know, seriously, I need an evidence that these things are real and I’m not seeing it.

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