I think of them as platforms, because a platform allows people to work within. Amazon marketplace is a good example, when I think about platform. You could sell anything, you know, anything that’s not prohibited, you can sell. So you have to follow… it’s just like, you know, when you are a citizen of a country or you come into a city, you have to follow the laws and rules of that place.
And you have to… and in some places, like Apple, is kind of like, more like Singapore. You know, it’s a very clean place, but it’s extremely, clean, but also very rigid in terms of its rules. You can’t chew gum on the street in Singapore. Well Apple’s platform is kind of like that, whereas you have to think of another city like, New York or, you know, you have a lot more flexibility in how you play on that platform. You can do a lot of things. Amazon Marketplace is probably more like New York or more like a shopping district. As long as you are not selling alcohol, tobacco, firearms, human organs, you know, certain things you can’t sell there. They just don’t allow that, but if it’s not against the rules, you can sell it.
You don’t have to go through an approval process, you don’t have to get it approved, you can put your stuff up, you can sell it and if you are… I believe you pay a price, they will kick you out if you are not making customers happy, if you get too many complaints. But other than that, it’s whatever you want to do. And I think that, that’s why a lot of people buy stuff from there, because they know they can go and they get you know…
I just bought a laptop on Amazon. So and I… I wasn’t… I wasn’t actually buying it from Amazon, I was buying it from a vendor, but they are using the Amazon platform and just made it very much… I don’t think I would have found that vendor otherwise.