So filters I think are important and I think that we are using them all the time. And it’s the quality of the filters that matters and you know I think that’s a…I don’t think we have enough time to get into that one. I think that every filter has strengths and weaknesses, so every filter is going to help you focus on one thing, but at the exclusion of everything else. And so if you look at like the iPhone, you know you got all these little apps and every app is a filter, ever app is a focus, you know, you are going to do your email right now, or you are going to do your calendar. Or you are going to do your… you want to pay somebody? there is an app for that. You want to check your bank? that’s… so it’s… you want to check the news?
Well different news organizations are going to filter the news differently. I don’t read a newspaper anymore, I get all my news from links that get sent to me by friends, so I have certain blind spots because I have great filters for getting me stuff that I am interested in.
I don’t get the stuff that I am not interested in, even if it’s… would… might be very important for me to know it, I don’t get it.