I think that people who would want to collaborate need platforms to collaborate on. And there’s certainly a lot of room for companies to create those platforms and I mean my — the metaphor that works — that has worked the best for me to understand this stuff is thinking about how a city does it.
You know there are things, it’s all about balancing the kind of the rights and freedoms of individuals or small groups versus the — what’s the good for the whole, the common good. So there’s balance between individual freedom and the common good, every society has to figure it out, and every company has to figure it out. And I think what these large companies, one of the things that they have done is, they have been big enough to say “we are the ecosystem. If you want to collaborate, collaborate with us, the way we want to collaborate.”
And what consumers are doing, is they are saying: “well, you know, that doesn’t work for me. I don’t want to go buy my insurance from one company.” And if I am going to be buying, you know, or buying my car as a service, from Zipcar, I want to buy my insurance as a service as well, I don’t want to have to go through the move from product orientation to service orientation.
This is going to force companies to think about it differently. If you are an insurance company or a healthcare provider in the US, I mean people go through hell; they are filling out forms and doing all the stuff. They are just not going to want to do it, especially when they have other options, and that’s what’s happening right now with the start-ups, is they are getting more options, is there is a lot of room for innovation, with technology and automating things and you creating APIs and building things as services. That gap is going to be filled.