I mean yes but I think that’s also in Zappos self interest it’s not purely a philantropic thing. And this is about staying them staying connected to their world, their clients. Most corporate campuses, and this is the old way of doing it, I think Zappos is definitely a new leader in the new way of doing it, is you have a castle and it’s separated from the rest of the world. You have a campus and you have a gate to get in, people drive in there, and they live in this little world for a while, and they go home. But I think that’s what Zappos is doing in Las Vegas is saying: “you know what, we don’t want to be isolated from the world that we’re a part of.”
We do think of the company as a city, as a part of… as something that exists maybe in some ways it creates platforms, but in other ways lives on another platform, because there are platforms to their platforms, and I think that Zappos is a perfect example of a new approach to corporate governance, that’s much more recognizing of how it connects with the rest of society. I think it’s smart. I think it’s very smart, you know, they’ve got apartments, hotel rooms, businesses, and they’re investing in this little area. I think it’s very, very smart. I think that we will see… I think we’ll see more companies doing this kind of thing, but not for philanthropic reasons, but because it’s in their best interest.