Consumption, in previous models, was deeply linked to class consumption. You consumed according to your social group. Today, all of this is blown out. It is a… what I have called a variable geometry turbo-consumer, well, who consumes low cost products with luxury goods. There is no constraint anymore, if you want, un a conformist model of consumption, it is completely blown out. Inside companies, it is somehow the same. Because, before, there was… you had relationships according to the group you belonged to. Today, people’s relationships are at the same time inside the company and outside of it, and maybe class solidarities have been dismantled, maybe the collaborative enterprise comes and fills the void of the breakup of class solidarities which existed in former times. Does it succeed? This is another story, but there is probably an overall need for exchange, for link, for contact. I don’t know if networks, intranets, enterprise social networks are able to succeed in this, I don’t know and it depends. Probably not. In the same manner that Facebook doesn’t succeed in replacing your real friends.
Interview conducted by Frédéric Gilbert.