So what we do use, is we put them through tasks. So we say okay, you have our… we developed a new onboarding process for customers and… or a new tool to make them… to help them… how do I say this, to help choose from the range of products and the alternatives we have on products, and so we put them behind a screen, and we say “okay here you have Google, and try solving your insurance problem, and then tape it and see what happens”. And then of course we have to screen that, and that’s good input, because then you see what they d,o and you see where they go wrong, and then you see where you can help them, which is good for the average customer.
But if I’m trying to think of new ideas then it would better to have really intelligent customers that have gone through the same problems themselves, even if they work on other industries. And that’s the advantage because almost every customer is an experienced customer in some field because they work.