But I just to say that there are… Most companies are not well strategized and strategy lets ***. They are mostly are goal oriented; we need to grow, and we need to increase shareholder value, or we want to, I don’t know, be present in market X, Y, Z. Or we want to become a… so that’s the board of directors, or the executive board, or whatever name you give to your institution, that’s where they’re at, and then they have some conditions that they need to meet because of legislation or text regulations, or whatever, and they try and meet those conditions or… and try under those conditions to meet those outcomes but they consistently mistake outcomes for strategy. Yes, we have a strategy because we have a strategy to grow, that’s our goal. No really, and that’s the major problem.
Wim Rampen – Most companies are not well strategized
Inspiration! Get them in touch in an inspirational way, That works. It works best, get them to… all directors went to Google last year, of the company I worked for. It’s just a couple of months ago, two or three months ago. So they went to San Francisco to the Google headquarters and they came back. And they came back with, they were vibrant, and they had all these ideas of which 80 to 90% were things that I would[...]
So what we do use, is we put them through tasks. So we say okay, you have our… we developed a new onboarding process for customers and… or a new tool to make them… to help them… how do I say this, to help choose from the range of products and the alternatives we have on products, and so we put them behind a screen, and we say “okay here you have Google, and try solving your insurance problem, and[...]
I try to get people to work together with other people, and not think of complete new ideas all by themselves and then bring them forth, but develop new ideas together with other people. And everybody, everybody knows this. Don’t you think? At least, I think they know this? They sometimes don’t do it because it’s too much of a hassle, or because they don’t like the other guy. Or because they think there are different political interests, but I[...]