In ideal we always need to develop tools that will, you know, suit the way in which we behave. So it’s interesting to see, that for example, micro blogs has emerged as a primary enterprise tool for collaboration, as very few people anticipated that. We looked at the array of different tools and it didn’t seem many people thought “why would I do that?” However, so we… there are many behaviors which are latent within us, and many ways of using technologies that are latent, which we can’t necessarily predict. So we do need to try different technologies, not just the ones that seem the most obvious, how do we would use them.
We can’t change who we are, we can to whatever degree educate ourselves or train ourselves to use tools in particular ways. But when we design tools, software tools, in order to be able to enable collaboration. It’s… we can also in fact discover individually or collectively, we are going to… we can use tools which are going to be useful to us.