What I’m really focused on is really context. The contextual piece is going to be so important. It’s our role right now. It’s our relationship. It’s how we’re connected together today. It’s really our intent. It’s the products and services we own. It’s the relationships and hierarchies that we’re connected to. It’s our sentiment, right. All these things play a role. It’s the time of the day, and so I think context is going to play a bigger role than anything else, and the ability to serve up context, and the ability to bring out context inside an individual, and their network, that will drive a lot of how well a software will be adapted, how well a technology will be adapted, and how well we interact.
Most people assume that an individual plays one role, and that’s the mistake in most of the systems. We have multiple roles, multiple personalities. This goes back to context. You and I are talking at his level of… in, in a way of thought leadership, and in a very… we’re pushing out the envelop, how we’re having this interaction maybe very different than the conversation I have with students in, in a classroom, which may be very different than I have with the colleague, or with the client that’s just learning.
And now I think when we can account for different roles belong to an individual with different preferences, and different interaction points, and different engagement styles, then we can get an understanding of how to react. But this assumption that one person has one role must throw out the window because we have so many different personas that each individual may partake in, and we may actually react very differently when we were playing out our different roles.