So one of the things I talked about is the blurring of the line between personal and a company thing. And it’s more than just the device, the device is just a starting point. There was a presentation I made two years ago at an academic summit, Collaborative Futures, and what they were talking about is work-life balance. Now the classic work-life balance version is, you know, “I have so much work, I have to take it at home… and then in my private life I have to figure out can I do this at home” and that was: don’t have too much work and find that balance.
Now it’s actually the other way around. It’s not just that you have this work that you bring home; that’s true. This is a 72 hours workweek. There is an HBR article (Harvard Business Review article) I saw the other week, and that’s the average in the US, that’s how many hours people actually work. It’s very depressing.
But, companies are also going to that point where it says: “hey, you know all these people outside work. You have a network of relationships; they could become customers.” So when they have something like that then this is “why don’t you bring your personal life to work as well?” And it depends really… marketing really likes that. IT and security don’t like that obviously. So, it’s not just the work-life balance in one direction. Now its how do you balance, how much of your life becomes part of the company as well.