One of the… one recognition that companies have is that we need to do something for the community. See that’s, that’s at least the first step towards thinking there is more than just the customers, actually it’s not even the customers I think that they work for, it’s I think the shareholders.
Customers sometimes come as second thought. No matter how much they say they are going to be customer focused, in the end it’s more about how can we get more out of that. But, thinking about the community and doing community projects on that, on that sort of “oh we are going to do something for our city” or “we are going to do something for this particular community” and such, it’s just the very first step. But, for individuals I think the purpose is much more… it’s much wider than that. There are things whereas they say we don’t want to know what are your purposes, because that’s your personal life. Your work life and personal life are two different things.
But, like I said in the beginning it’s – they are blending. If you don’t understand the purpose of where this is coming from then you are using that information in the wrong context, so you don’t understand why the relationship with the other person is actually happening, because you just said they don’t want to know about your personal life. It’s not something… you know, if you think of entities, entire company needs to know about you. It is what you, and the people that you work with, need to know about you. So that is… and what you are willing to share and you can’t, not everyone wants to share everything about their life.