It’s a weird thing we’ve created. We’ve got all these people that are working in these large organizations that we’ve beat them up so much around this is your role, this is what you can do and this is where we value you. We don’t value you, you know, because of… when you’re wearing a customer hat; we don’t value you in terms of your ability to share stories about what we’re doing, right? We basically tell our employees you’re forbidden from talking about work, because we have a department whose job it is to talk about the work and get approval from lawyers around what we can say.
So here come all these social media platforms which would allow organizations to open all that up, all that conversation and connection amongst their — even their own employees, and they’ve got it completely boxed up, completely boxed up. And it’s all, again it goes back for me to… it’s because they’re trying to drive efficiency into their business model, and for them efficiency means this is the department that controls our message. This is how we get input from the customer.
And the fact that we have 50,000 employees, each with their own networks, that are an incredible source for information on what the customer wants, or channels for communication about their work and the excitement about the mission of the company, we don’t use any of that. Somebody told me the other day, I had a great conversation with someone who came out of a very large company, who worked in the internal communications department there, and who was telling me that their research suggested that if your employees communicate about a new product or service or anything, that is viewed three times more credibly than if the CEO comes out and says it.
Makes sense right? But do we — but we don’t allow our employees to talk about anything. This is driving all the people crazy that are sitting there, all these younger employees that have all kinds of communication channels and are having all kinds of conversations in their life, they’ve completely separated out the work stuff, because they’re afraid that they’re going to get fired if they say anything. It’s just bizarre that these old organization models are really getting in the way.