What we are realizing today in companies is as companies operate in more global context, are looking at dynamic markets, they are looking for more flexibility, ability or agility, being able to respond to market shifts quickly, being able to downscale and upscale very fast. And so when we look at a dynamic turbulent market where companies are looking for more agility, it naturally leads them to this model where they are starting to look at opportunities to collaborate with others externally.
At the same time, we’re also seeing the rise of the imperative for collaboration internally within the organization where silos that get created to manage division of labor need to learn to work together in a more collaborative fashion. So what we see is that organizations are trying to cope with uncertainty combined with the need for speed. And as you look at these two kind of dwelling imperatives, you can see that collaboration both with other entities outside as well as inside make that possible.
Interview conducted by Frédéric Gilbert.