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Diego Soroa - We are revisiting the concept of human relationships

Diego Soroa - We are revisiting the concept of human relationships

What I think is most amazing of what is taking place at this moment, at the present moment, right now, is the paradigm shift from the linearity - if you want - from Taylorism to this present complexity scenario in which we are found. I suppose, after the Industrial Revolution, and after the TI Revolution, and after all these superpowers that technology has brought to humans and to organizations, we happen to be hyper-connected to an extent to which we[...]
Diego Soroa - Not even artists are ahead of technology at this point

Diego Soroa - Not even artists are ahead of technology at this point

I want to add the idea that not even artists are ahead of technology at this point. I mean, I used to understand art as a prospective look to the reality and probably to the potential futures of humanity. But right now – I was saying that the artist seems to be like a digestive individual, or the digestive part of what is the changes that are taking place in society. So how do we make companies, organizations understand the[...]
Diego Soroa - On Wuzzin - Those principles should be completely subjective

Diego Soroa - On Wuzzin - Those principles should be completely subjective

We’re trying to bring the benefits of the start ups – of the self organized organizations to large companies in which we assume that there’s a huge potential of really talented motivated people; but they're just wrongly connected. I think it’s all about the way we are connected, because those connections represent the culture and the potential of the organizations. And I don't know if I mentioned it on the other conversation we had, but I consider myself a biomimic.[...]
Diego Soroa - The meaning of business might have to be social too

Diego Soroa - The meaning of business might have to be social too

I was the other day watching this debate in which they were talking about the minimum wage, trying to guarantee the minimum wage for everyone. And this didn’t have happen here in Spain, in a socialist party or anything, it was happening in Silicon Valley. Because the most fierce capitalists were seeing that there was probably no alternative if they wanted to keep consumption up. And if they wanted to keep minimum stabilized society for their businesses to thrive. So[...]
Diego Soroa - A trial and error process

Diego Soroa - A trial and error process

I also think that one of the things that they have to learn, is the passion for uncertainty. You asked specifically if we had to go to a more curating of a system, or a more creative of a system. And I think actually they’re pretty much the same thing because to me creativity is being able to curate among all of the trials and errors that your brain does, voluntarily or involuntarily. So we have to admit that our[...]
Diego Soroa - Laziness is one of the drivers of technology

Diego Soroa - Laziness is one of the drivers of technology

I would say that technology shapes us, using or taking advantage of our laziness. I think that is one of the secret drivers of energy, of… sorry of technology, because on behalf of that comfort or laziness, we are willing to change even our basis, what defines us as human, as friends, as a community, so… because we’re lazy. Because it’s easy, because it’s immediate, because I no longer have to go and talk to the girl because I can[...]
Diego Soroa - What we do can be codified

Diego Soroa - What we do can be codified

Not needing employees. The jobless scenario, I think that is really critical. I think here’s where my optimism comes down, I think it’s’ going to be really hard. I mean I’m originally an architect; I am building an office building at this moment besides the rainbows and besides the software. But I do see that what we do can be codified, and even the aesthetics that we use to curate our own solutions, they can be coded too, and they will[...]