I mean I may tell you that I mean I am an analytics person, I'm a data analyst, I'm a data scientist, I have backgrounds in so on and so forth, but I can't tell you everything that I know. I mean do you--I may be--maybe I know a particular knowledge. I know like for example, I know neuroscience and very few people in the social industry knows about this because my PhD is actually neuroscience and maybe in some areas[...]

So, one of the things of our customer collaboration is that they are not obligated to work with them. So, I think that the one of the challenge right now in social software is adoption. I mean assuming that the software does what it's supposed--what it promised and people still need to use it and adopt it before the organization can realize it's value. I mean clearly every company have every software--every social software claims certain things. Your productivity will boost,[...]

Why are people becoming more social, because they actually get response on the social web, faster or more efficiently than going to the phone or send an email or something like that, so, they go there and I think this is a change of behavior. People don’t--people will start to ask questions online more and more than--I think right now still people call when they have problem, when they get frustrated and if they cannot get to the person then they[...]

I think that to have a completely fluid kind of unstructured company is probably unreasonable. I wouldn’t say it’s completely unreasonable, but it's probably unreasonable. You could think of it from, by looking at biology. I mean, clearly I’m made of millions of cells, but it’s not like every single cell in my body is the same. I have a muscle cell, I have skin cell, they do different thing and they organize themselves into different organs or system that does[...]

I think this enterprise software, people are--management have a hard time getting people to use them because--precisely because one, they're not fun. There's no motivation for them to use that software, so gamification is one way to provide the motivation, not only provide the motivation, but also make it simple to do things, so I think I have a framework of how gamification should be implemented and also, you should start--you should aim at driving a convergence of three factors. The[...]